COBRA
COrporate Brand and Reputation Analysis (COBRA) leverages advanced and deep text and data analytics techniques to mine wide range of social media content, such as blogs, news, forums, and corporate internal information to derive customer and enterprise insights, such as brand and reputation insights, risk and compliance monitoring, market and competitive insights.
Key Differentiators:
- Patented technology: over 30 patents and 30 publications.
- Flexible user configuration and customization
- SOA and Web Service architecture
- Combine BI and Text mining capabilities in one solution
- Support multiple business models (SaaS, licensing, outsourced)
COrporate Brand and Reputation Analysis (COBRA) is now a Global Business Services offering, for more information on the offering contact Trevor Davis at trevor.davis@uk.ibm.com; and we also continue to do research on advanced text and data analytics techniques to mine a wide range of social media content.
